Menacing & Effective PR for the local press

From: Black Belt International []
Sent: Saturday, April 26, 2008 2:03 PM
Subject: Menacing & Effective PR for the local press



Creating your own headline news & PR !!! 



Getting in your local media is so important as it is seen by the population surrounding your classes, literally everyone is a potential student. The first thing you need is a "NEWSWORTHY FEATURE" it needs to be different, relevant to the local population and have the potential to attract new readers.


Developing a feature story and headline does mean we have to venture out and get of our behinds, but does breathe excitement in to our current members as they venture over new ground. The objective is to ensure that the people reading about what you have done (YOUR FEATURE) they too will want to join in or they will see a worth while activity for them and their family. 


You need to choose how you want to approach this and to help we have created a short list that will reflect a professional approach.

  • Events
  • Professional Qualifications
  • Community Support
  • Celebrity PR from TV & Film
  • Sponsorships     

If your looking to give your club a real boost and need something to motivate students, create good PR and new recruits select one or more off of the short list above and email me your phone number I will call you and take you through some ideas a step at a time. 



Paul Griffin
Black Belt International



Comments: Post a Comment

Subscribe to Post Comments [Atom]

<< Home

Subscribe to Posts [Atom]